𝐖𝐡𝐢𝐭𝐞 𝐇𝐚𝐭 𝐒𝐄𝐎 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐢𝐧 𝐊𝐨𝐥𝐤𝐚𝐭𝐚: 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐭𝐨 𝐤𝐧𝐨𝐰
How many times have you have heard that SEO and link building have become obsolete?
Ever since the Google Penguin updates were out a few years ago, people have been claiming that SEO is dead. Well, the provider of the best SEO services in Kolkata believes in something else. Firstly let us understand what is all about the google penguin algorithm.
Google Penguin Algorithm was firstly introduced after google panda algorithm on 24th April 2012 but it filtered through around nearly ten updates before it becomes a part of google core algorithm from the year 2017.
Google Penguin Algorithm mainly targets the two aspects
- Link Scheme
- Keyword Stuffing
For better ranking of a particular website natural link building is always given a priority. There are many agencies or service providers who focuses on development, acquisition or purchase links from poor quality or unrelated websites and also spam links.
This may be helpful for a short term but google algorithm is smarter than human brain and will slow down the ranking of the pages. So it’s better not to follow any shortcuts and focus on earning quality backlinks.
To increase the popularity of a website writers sometimes uses keyword stuffing as a weapon which proves to be a witless move for populating the website by repeating the keywords in order to manipulate the rank. But both Google Panda as well as Penguin algorithm focuses on ensuring that the keywords have been implemented naturally instead of robotically. This update is purely based on relevance and freshness of the content. Sometimes even a ranking content can be down if it is not regularly updated.
Now the Question arises that is it true that SEO is no more?
Not at all. SEO has become stronger than ever (for those who follow white hat SEO tricks) and link building has been and always will be a priority. Basically, SEO is immortal. SEO is a bit slow process and sometimes take time and a lots of patient for ranking but there is no alternative for that. White hat SEO technique is always preferable as google loves it and give more priority to it and helps in generating organic traffic. It is consider as ethical and follows all the guidelines of Search engines.
So to conclude we believe that there is no other alternative way of gaining of gaining organic traffic than following all the aspects of White Hat SEO technique as it helps in long run and for the betterment of ranking factors of website. And thus we believe that SEO can never be obsolete.